Oct 26, 2020
Study: Nearly Half Of Cannabis Consumers Are Over 40

Business intelligence from Akerna, an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform), reveals a snapshot of North American cannabis consumers’ demographics and preferences.

Analyzing data from both medical and adult-use cannabis sales, Akerna’s Business Intelligence team found that, on average, cannabis consumers spend around $105.81 per transaction, with a basket size of approximately 2.92 products. Cannabis flower remains popular among consumers, account for 46.2% of all transactions. Vape cartridges and pens make up the second most popular form of consumption, with 31.6%, followed by concentrates (11.3%), infused edibles (8.55%), non-medicated (1.27%), infused non-edible (0.82%), and other (0.6%).

Men make up the majority of cannabis consumers, with 63.5%, while women represent 36.5%. Despite stereotypes about cannabis consumers typically being young adults, nearly half of all cannabis users are over the age of 40 (41.85%)

“Some of this confirms what we already know, that flower is the most popular consumption method,” said James Ahrendt, business intelligence architect, Akerna. “However, we also found some surprising data points. For example, medical consumers on average spend more and purchase more items than their adult use counterparts.”

Additional Insights

Medical

Avg Ticket Size: $118.55

Avg Basket Size: 3.02

Category Sales:

Flower – 44.8%
Cartridges / Pens – 33.8%
Concentrates – 11.9%
Infused Edible – 7.53%
Non-medicated – 1.15%
Infused non-edible – 0.82%
Other – 0.3%

Gender Sales:

Male: 62.5%
Female: 37.5%

Age Group Sales:

Under 30 – 26.7%
30-40 – 29.7%
40-50 – 19.5%
50-60 – 13.2%
60+ – 10.9%

Adult Use

Avg Ticket Size: $69.70

Avg Basket Size: 2.65

Category Sales:

Flower – 55.1%
Cartridges/Pens – 19.5%
Concentrates – 14.3%
Infused Edible – 8.04%
Non-medicated – 1.95%
Infused non-edible – 0.87%
Other – 0.26%

Gender Sales:

Male: 68%
Female: 32%

Age Group Sales:

Under 30 – 29.0%
30-40 – 23.3%
40-50 – 14.3%
50-60 – 9.88%
60+ – 9.3%
Unknown – 14.2%

For more information, visit www.akerna.com/.




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