Short’s Brewing to Introduce CBD-Infused Beer
Green Peak Innovations, Michigan’s largest cannabis grow operation, announced at last week’s Cannabis Capital Conference the company is partnering with Short’s Brewing Company to bring CBD-infused beer and edibles to the market.
Jeffrey Radway, CEO and co-founder of Green Peak, stressed four keys to competitive differentiation in the cannabis space: building home-class brands, expanding market penetration, forming strategic partnerships and winning with talent.
“Our partnership with Short’s involves creating marijuana-infused products that mimic the taste of the popular Short’s beers for people who enjoy them but without the alcohol,” Radway said.
Green Peak has multiple brands in its portfolio, such as Skymint, which serves as the company’s lifestyle brand. The company expects to have 30 stores in Michigan by 2021.
Radway said Greek Peak knows the market, and can capitalize on its knowledge to produce high-quality cannabis products.