MJBizDaily Acquires The Emerald Conference
Marijuana Business Daily has acquired Emerald Scientific’s The Emerald Conference, the most advanced technical and comprehensive science conference in the cannabis industry.
Since 2016, MJBizDaily has partnered with Emerald Scientific to produce the Science Symposium pre-conference event at MJBizCon. That partnership created the foundation for the acquisition, which allows MJBizDaily to immediately increase its reach in cannabis science and research.
“We believe science needs to be the backbone of the cannabis sector and that it will become a much bigger part of the industry, from the business side to regulations to healthcare to the international landscape. This acquisition ensures we will play a leading role in making that happen and fostering growth,” said Chris Walsh, CEO of MJBizDaily. “The Emerald Conference has become the go-to event for scientists, related businesses, researchers and healthcare professionals. We will now take it to next level.”
MJBizDaily plans to expand and enhance the conference, boost education and networking opportunities, and drive science and research forward. The company will bolster its reach in the science community in other ways as well, leveraging its digital publishing assets, event portfolio and additional resources to provide content, knowledge sharing, networking opportunities and information on the latest research via a variety of formats and mediums.
“We’re bullish about the future of science in the cannabis industry, and it syncs up nicely with our current offerings as well as other growth areas MJBiz is pursuing, most notably hemp and the global cannabis sector,” noted Walsh.
Under the terms of the deal, Emerald Scientific will consult with MJBizDaily on science content and events as part of a multi-year partnership. It also will continue to have a prominent presence at The Emerald Conference and other science-related events that MJBizDaily produces.
“This is more than an acquisition – it’s a strategic partnership that allows us to incorporate Emerald Scientific’s though leadership and market insights,” Walsh said.
Emerald Scientific’s Founder Ken Snoke notes, “Soon after founding Emerald Scientific as a scientific products distributor, we hosted the first Emerald Conference in response to scientists looking for a venue to share their work, meet new colleagues, and identify and evaluate technical products critical to their progress. Now as we approach the 6th annual event, the growth of the conference requires an organization with a focus on bringing content and events to the industry. We’re absolutely thrilled to hand the baton to MJBiz to lead this event into the future.”
Tickets are still available for The 6th Annual Emerald Conference, which will take place Feb. 26-29, 2020 at Loews Coronado Bay Resort, San Diego. It is expected to draw 800 more attendees than last year. MJBizDaily will work with the Emerald Scientific team on this upcoming conference and assume operational control of the event on March 1, 2020.
Emerald Scientific will continue operations as usual of Emerald Scientific, The Emerald Test and Emerald Consulting.
Kronos Capital Partners acted as Financial Advisor to Emerald Scientific.