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Nov 17, 2020
Curaleaf Appoints New CEO

The board of directors at Curaleaf Holdings, Inc., a U.S. provider of consumer products in cannabis, has unanimously appointed Curaleaf President Joseph Bayern as the company’s next CEO, effective Jan. 1, 2021. Curaleaf’s current CEO Joseph Lusardi will continue to work closely with Bayern to ensure a seamless executive transition. Lusardi will continue to serve on the company’s doard of directors and will be named executive vice-chairman of the board effective Jan. 1, 2021.

“Joe Bayern is an outstanding leader with a proven track record of success, and we are thrilled to appoint him as the next CEO of Curaleaf,” said Boris Jordan, executive chairman of the board of Curaleaf. “On behalf of the entire board of directors, we are deeply grateful to Joe Lusardi for his long-term commitment as a founder of the Company as well as his five years of service as Curaleaf’s CEO. Joe Lusardi demonstrated outstanding leadership and a unique vision in growing Curaleaf to be a leading, vertically-integrated, multi-state cannabis company it is today.”

Bayern brings more than 20 years of executive leadership experience in cannabis and consumer-packaged goods. Since joining Curaleaf in December 2019, Bayern has been responsible for driving overall operational excellence and revenue growth as well as leading the integration of the company’s strategic acquisitions of Grassroots and Select. He was also instrumental in navigating and adapting the company to the challenges raised by the COVID pandemic. Previously, Bayern served as president at INDUS Holdings, a vertically integrated cannabis company, and chief executive officer and chief operating officer of the global beverage leader VOSS of Norway.

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